Author Nathalie Nahai guests the Futurized podcast, hosted by futurist Trond Arne Undheim. In this conversation, they discuss her new book Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience which is about consumer trends and digital interactions. They also get into whether art still has transformative powers.
Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment.
Trond’s takeaway: Big tech and its products and solutions are so purpose-driven that it threatens to stifle our creativity. We need to consider the future of creative boredom to counter this effect. Reconnecting deeply with the natural world is a remedy. This takes effort, but if we want change, it cannot just be an individual strategy but must be a collective effort.
If you are interested in Trond’s products or services, feel free to check out [Futurized.org/store](https://www.futurized.org/store/), where you can book a keynote speech, become a sponsor or partner, request a podcast swap, or buy a few of Trond’s books, such as Health Tech, Future Tech, Pandemic Aftermath, Disruption Games or Leadership From Below. If you are interested in all of Trond’s projects, check out his website, [Trondundheim.com](https://trondundheim.com/) which has links to his other podcasts as well as his public appearances.
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If you like this topic, you may enjoy other episodes of Futurized, such as episode 129, How Executives Handle Crisis, episode 147, Health Tech Reboot, or episode 108, Play, Uncertainty and Growth. Hopefully, you’ll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii’s services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.
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See you next time. Futurized—conversations that matter.