Future Tech

How to Capture Value from Disruptive Industry Trends

By Trond Arne Undheim, Ph.D.

In pre-order now from UK retailers and online bookstores. Publisher: Kogan Page: London. In general sale from Mar 30, 2021.

Future Tech explains how the four forces of technology, policy, business models and social dynamics work together to create industry disruption and how this understanding can help to predict what is coming next. Technology is generally viewed as the single force that disrupts markets. However, history is rife with stories of technologies that have failed to meet such hyped expectations.

In Future Tech, the author reveals that true change only results from the combination the forces of science and technology, policy and regulation, new business models (i.e. sharing economy) and social dynamics (whether or not people adopt it). Whether these four forces align explains why some technologies, such as AI, blockchain, robotics, synthetic biology and 3D printing, stick and why others fail. With an understanding of these four forces, business executives and policymakers can explain what technology is likely to stick and even anticipate what is coming next.

By 2030, the global labor force will be led by an elite set of knowledge workers enabled by robotic AI. To help individuals thrive in this workplace, Future Tech advises readers to develop their human capabilities of creativity and adaptation, develop deep expertise in one domain while being well-versed in dozens more, and develop a personalized approach to acquiring and processing information and deliberating decisions.


Hardcover and paperback and in preorder. Will be released on March 30, 2021.This item does not ship to the United States.
Hardcover and paperback and in preorder. Will be released on March 30, 2021.
Hardcover & Paperback (UK)
Hardcover & paperback (Sweden)