How to Thrive on Serial Failure
By Trond Arne Undheim, Ph.D.
The new innovation book from futurist Trond Arne Undheim, published by Atmosphere Press, is available for sale in paperback (read), audiobook (listen) and e-book (e-read).
Common wisdom says that success breeds success, indeed this is how most VCs pick startups, businesses select talent, and singles search for dates. In contrast, the evidence from science to startups shows that only repeated failure breeds success.
In Disruption Games, the author reveals how companies (and individuals) can build a successful, multi-faceted innovation portfolio and may experience deep learning from failed initiatives. Over the next few years, successfully managing failure will become a necessary growth strategy for any individual, firm or collective. Are you prepared?
disruption games – trailer
audiobook
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Disruption Games fulfills the need for actionable insight on what’s truly driving change and how to become a change-maker, not just affected by it.
The book will:
- Transform your view of failure–it is highly valuable 21st century training
- Help you build an attractive innovation portfolio (as a person or a company)
- Share personal experience from taking risks, losing, winning, and recovering
Reviews
A dynamic read […] His ideas are solid and his writing clear and specific. (see full review)
The Prairies book review
DISRUPTION GAMES EXCELS IN SPECIFIC EXAMPLES, APPROACHES, AND GAME-CHANGING PLANS FOR ADDRESSING BOTH SUCCESS AND FAILURE. IT IS RECOMMENDED READING FOR ANY FORWARD-THINKING BUSINESSPERSON INTERESTED IN NOT JUST LEARNING FROM BUSINESS FAILURES, BUT EMBRACING AND GROWING FROM THEM. (see FULL REVIEW)
D. DONOVAN, SENIOR REVIEWER, MIDWEST BOOK REVIEW
An intriguing learn-from-failure investment manual with a hard-edged practical side. (see full review)
KIRKUS REVIEWS
“[…] a fantastic book that is full of helpful information and insight for industry professionals and budding entrepreneurs […] one of my favorite business books […] it should probably be read a few times to absorb everything it has to say.” (see full review)
ARTHUR THARES, REVIEWER, PACIFIC BOOK REVIEW
“[…] a comprehensive walk-through for anyone interested in business innovation […] this book could be helpful for business owners looking to change or adapt but are unsure of the best way forward [and] is especially useful at the moment when the world is changing more drastically than we would have ever imagined in such a short space of time.” (see FULL REVIEW)
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Endorsements
I cannot think of a better guide to the disruptive world that founders and executives inhabit.
James Mawson, CEO and Founder, Global Corporate Venturing
The partnerships Trond facilitated when he ran MIT Startup Exchange were instrumental to our launch and success.
Natan Linder, Cofounder of Formlabs and Tulip Interfaces
A blueprint of practical ways to jumpstart successful innovation through examining failure.
Brent Hoberman, Cofounder, Founders Forum, Lastminute.com, Made.com
Contact
To request an advance review copy (ARC), suggest a book tour venue/host, book Trond for an event as a speaker, panelist or moderator, to arrange an interview or get a quote, just reach out. All real requests will be answered within an hour.
Book tour dates
London – March 25-27
Oslo – March 30-April 3
- Keynote & Panel debate organized by the think tank Skaperkraft.no: “Framtidens arbeidsliv – Er du beredt? Hvordan møte omveltningen arbeidslivet og bedriftene står foran?”
- The Future Insight 2030 Conference – Keynote on “The Future of Work and AI: Embracing Disruption, Insight and Failure. Lessons from MIT and beyond.”
New York – April 18-20
Washington DC – April 21-25
Silicon Valley & San Francisco – Week of April 27
Boston & Wellesley – Week of May 3
Trond Undheim
Trond is a futurist, speaker, entrepreneur and former director of MIT Startup Exchange based outside of Boston, MA. He is the CEO and cofounder of Yegii, a tech insight platform that helps industry professionals navigate disruption.
He holds a PhD on the future of work and artificial intelligence and cognition. He has accelerated four unicorns and helped launch over 50 startups. A former MIT Sloan School of Management Senior Lecturer, WPP and Oracle Executive and EU National Expert, he writes for Fortune and Cognoscenti, and has been featured in print media and television. His first book was Leadership From Below (2008).
