Orchestrating the Freelance Economy


Matt Coatney, CTO at HBR Consulting, interviewed by host Trond Arne Undheim, futurist, investor, and author.

In this conversation, we talked about the book Matt Coatney co-authored, The Human Cloud: How Today’s Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work. From routinized, repetitive assembly line work towards project oriented work–in all sectors. Enablers–AI, globalization, cloud platforms, shadow IT. Limitations-structure, regulations, organizational blockers. Future outlook: orchestration as the key human skill, industry- and task-specific cloud collaboration platforms.

My takeaway is that the freelancer economy is all about orchestrating people and technologies at a distance. This is not easy. As more and more intense and complex project oriented work takes place outside the remits of the traditional workplace, team, leadership and management skills need to increase in magnitude and quality. The sweet spot is where the enabling technology meets the challenges of human connection and productivity. The experimentation and the debate will only intensify in the years to come.

Having listened to this episode, check out HBR Consulting as well as Matt Coatney’s online profile:

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If you like this topic, you may enjoy other episodes of Futurized, such as episode 49 Living the Future of Work, episode 41 episode 41 The Future of Work or episode 78 The Next Generation Marketplaces.

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