Disruption Games: Wellesley entrepreneur’s new book seeks to spark smart change

Wellesley resident Trond Undheim describes his most spectacular failure as an internet incubator he started as a Ph.D. student in Norway that was 20 years ahead of its time. The venture helped dozens of startups, but not enough went public or got bought to cover the incubator’s growth expenses.

“The entrepreneurship bug had not yet hit the region,” laments Undheim, whose new book Disruption Games offers insights into innovating based on personal examples of business failure and success as well as lessons learned from observing and analyzing others’ experiences.

Bob Brown, The Wellesley Report, August 6, 2019

Read more on The Swellesley Report and check out the Disruption Games campaign to preorder the book.